About Us

Heel & Toe is located in Causeway Bay, operated by Alice (registered nurse). We have a wide varieties of orthotic friendly shoes.

Clients come to our shop with problems finding a comfort and correct fitting shoes. We meet a varieties of foot problems , such as : bunion, flat feet, plantar fasciitis, knee pain, heel pain, corns etc. As well as finding you the ideal shoe, we hope to cooperate with the professional to find the best solution for you.


Heel & Toe      " CARE For You "

Comfort             A large selection of comfort shoes

Appropriate      Correct measurement and size

Relief                 Relieving painful feet and making walking a pleasure

Enjoyable          Finding the comfort shoe you love to wear


We start our service in Hong Kong since 2009. We introducing well made luxury shoes that are both comfortable and trendy, suitable for both formal and casual occasions.


You can click the link below to hear our customer comment, you can be one of them:






Our collection include:

Ziera from New Zealand, recommended by Health Professional,
the first choice on orthotic friendly shoes.

BeautiFeel from Israel, focus on quality “Dressy Comfort”.

Vionic is one of the leading global members of consumer and medical footwear.
Our Vasyli Medical products and innovation are at the core of the technology we bring to
our consumer brand – Vionic with Orthaheel Technology

Vasyli International was founded in 1979 in Sydney.
Commercing as an orthotic laboratory manufacturing plaster cast orthotics.

Revere sandals provide all day comfort and support by enhancing foot health
for those experiencing heel pain, tired aching feet, sore knees
and lower back pain.Provide a removable footbed for those
required to wear custom made orthotic devices.

Australian brand shoe industry, with a hands-on history of end-to-end manufacturing in factories in Melbourne. Each new collection is still lovingly designed and developed in Melbourne. She likes a variety of choice, but only considers designs that combine a point of difference with invisible comfort that doesn’t compromise on her style-driven nature.


BakPhysio was founded by Mark Alexander, a Sports Physiotherapist
to the Australian Olympic team, post-graduate lecturer in Physiotherapy,
author and inventor of BakBalls,
focus to relieve back pain and stiffness,